Buzzy buzz buzz! August market had some buzz words, and I can share them with you…
Posted on August 15, 2014
What was everyone buzzing about last week during market? Ath-leisure! This hybrid new fashion term is near and dear to The Dream Lounge because we have been literally obsessing over it for a year.
We were hearing in 2013:
- Ath-leisure is white space!
- Everyone wants ath-leisure!
- How do we do ath-leisure?
Well lovely marketplace, we have done our ath-leisure homework and arrived at an amazing addition to our already amazing Cool Girl line. It’s called Exhale– and it’s all about lovely, lounge-y, tech-y, comfy. Exhale is essentially sport/lounge tops and luscious yoga bottoms infused with Cool Girl dri-release technology that wicks moisture from the skin so you stay cool, calm, collected and fabulous. In your Exhale ath-leisure looks 🙂 More to come as we continue our journey into the very exciting new world of technology fabrications.